Dell EMC Ups Its Storage Game

Dell EMC is waging an all-out assault on the storage market with significant investments, storage sales specialist hiring spree and for the first time launching new channel storage sales quotas.

Dell EMC is waging an all-out assault on the storage market, investing $2 billion in the effort, hiring 1,200 new storage sales specialists and offering new, robust, storage compensation incentives for its partners. A trio of executives leading the charge - Scott Millard, Joyce Mullen and Marius Haas - talked to CRN about how Dell EMC is putting the pieces in place to help its partners win big in storage.

'Refuse To Lose': Dell EMC Primes Its Partners For A Storage Revolution
Driving the company's storage sales offensive are new robust storage compensation incentives for solution providers and an influx of Dell EMC sales reps working side by side with those partners.

Dell EMC President Marius Haas On The Company's 'Refuse To Lose Approach' To The Storage Market
Dell EMC's Marius Haas on the Dell EMC's storage push and how channel partners are vital to Dell EMC's success.

Storage Boost: Dell Hires 1,200 Sales Specialists To Drive Partner-Led Selling
By hiring 1,200 new storage sales specialists, Dell boosts its storage team by upward of 25 percent with an eye on skyrocketing storage revenue through its partners in 2018.

10 Hot Dell EMC Storage Products
CRN looks at 10 key products in the Dell EMC storage lineup, one that offers the broad capabilities to match the company's position as the world’s largest storage vendor.

Tech Tour: Behind The Scenes At Dell EMC's Storage Manufacturing Facility
CRN recently toured Dell EMC's storage manufacturing facility in Massachusetts which assembles, tests and ships converged and hyper-converged products throughout North America.

CRN Interview: Dell EMC Channel Chief Joyce Mullen On Driving More Storage Sales Through Partners And Her Channel Vision For 2018
Joyce Mullen, an 18-year Dell veteran who is now president of global channels, OEM and IoT Solutions, spoke with CRN about enabling partners to drive more storage sales, the potential integration of VMware into the Dell EMC Partner Program, and her channel vision for 2018.

Dell EMC Doubles Down On Storage Services, Unifying Portfolio
Dell EMC executives are making sure partners have the competencies they need to sell the Dell EMC portfolio as well as their own services.

Fistfuls Of Growth: Dell EMC's Expanded Product Portfolio Paves New Paths For Partners
Michael Dell has emphasized that customers want cutting-edge hybrid cloud tech and they want to buy it from fewer vendors. Here's how three solution providers backed up Dell's assertion with skyrocketing sales across Dell EMC's broad portfolio in 2017.