HPE Slashes ProLiant Server Prices On Average By Nine Percent

“We are lowering our prices again to be even more competitive,” said HPE North America Channel Chief Terry Richardson. “This is the lowest pricing we have ever had on HPE ProLiant Gen10 servers – whether it is Intel or AMD.”

Hewlett Packard Enterprise made good on its promise to be more aggressive in the intensely competitive SMB/midmarket by slashing Gen 10 prices this week on average by nine percent.

The price cut comes just two months after HPE slashed its Smart Buy Express HPE ProLiant server pricing by more than 5 percent—its biggest price cut on the ready-to-ship offerings in years.

At the same time, HPE is offering trade in rebates to customers that is lowering the price of enterprise class HPE ProLiant Gen10 servers to well under $1,000.

Last but not least, HPE is increasing the incentives on HPE Engage and Grow – an incentive program for partners sales rep- with additional commission for selling 30 servers.

“We are lowering our prices again to be even more competitive,” said HPE North America Channel Chief Terry Richardson. “This is the lowest pricing we have ever had on HPE ProLiant Gen10 servers – whether it is Intel or AMD. We are following through on our commitment to be as market competitive as we possibly can be. We are going to keep looking at this.”

The price cut comes with a massive upgrade opportunities looming for solution providers with support ending for SQL Server 2008 effective on July 9, 2019 and for Microsoft Windows Server 2008 effective Jan. 14, 2020.

HPE is offering an additional rebate of up $600 per server rebate for customers that bundle HPE Windows Server 2016 with HPE ProLiant Gen10 servers.

The other major server upgrade opportunity is for VMware Vsphere 5.5 which reaches the end of technical guidance effective Sept. 19, 2020.

Paul Cohen, vice president of sales for New York-based PKA Technologies Inc., one of HPE's top Platinum partners, said HPE market competitive pricing –along with game changing HPE server innovation- like HPE’s silicon root of trust security built into the hardware – is driving server sales gains in both new accounts and server upgrades for long standing customers.

“HPE market competitive pricing, HPE innovation and PKA’s business solutions consulting is a trifecta for sales growth,” he said.

Key to the sales growth is educating customers on the HPE silicon root of trust security advantage, said Cohen.“Customers are buying the Gen10 root of trust security solution,” he said. “With all of the breaches taking place in the market, customers realize that root of trust is another layer of security. With these actions including the customer trade-ins it is not more expensive for customers to have security peace of mind.”

Michael Goldstein, CEO of LAN Infotech, a Fort Lauderdale, Fla., solution provider, said he is “excited” by HPE’s decision to be more aggressive on pricing.

“It’s great to see HPE picking up the pace with price cuts,” he said. “Every penny counts for customers in a market in which worldwide economic issues are a factor. These cuts give customers the opportunity to buy a top of the line secure server for a great price. It’s game on for HPE. I see these price cuts as the opening act for what is sure to be a lot of innovative offerings at HPE Discover in a couple of weeks.”

Richardson, for his part, said the price cuts along with the trade in incentives open the door for customers to purchase the “world’s most secure server” for well under $1,000. “Now is the best time for partners to upgrade their customer’s infrastructure,” he said.