AppDynamics Rolls Out OEM Partner Program For ISVs

AppDynamics rolled out an OEM Partner Program that lets ISVs bring application monitoring into their own solutions, the company said Tuesday at its first annual user conference, AppSphere 2014.

ISVs can now package AppDynamics' Application Intelligence Platform with their own solutions. As part of that, they also can white-label the AppDynamics offering with their SaaS or on-premise applications. ISVs will be able to leverage AppDynamics support as well.

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"I haven't seen a real OEM Partner Program in the marketplace from other APM [application performance monitoring] vendors. This is kind of typical stuff for database vendors ... but from the APM perspective, we think this is fairly unique. It was driven by the market. We had several inbound requests for this type of scenario," Matthew Polly, senior director of business development at AppDynamics, said.

The new OEM Partner Program is very specific to ISVs, Polly said, and won't affect the reseller side of AppDynamics' business.

Polly said he sees ISVs bringing the solution to market as a value-add to their own offerings. For example, one ISV partner had its software installed at a client and was being blamed for performance problems that weren't its fault. Using the AppDyanmics Application Intelligence Platform with its own solution, the ISV was able to pinpoint the true root of the performance problem.

"We believe that it will be a typical scenario where it's a value-add to their customers at a premium price model," Polly said. "For them, it's a real value-add to say, 'Here's how all of your systems are hanging together and here is the root cause of the performance problem.' It comes bundled," he said.

Joel Davne, CEO of Philadelphia-based Cloudnexa, said AppDynamics allows Coudnexa to go beyond simply managing a customer environment and discover broader problems that might be impacting a customer's infrastructure. The new OEM partner program will be a good fit for the company's go-to-market approach, he said, especially with the utility pricing model.

Going forward, Polly said to expect more moves in the OEM space.

"We're going to be pushing more and more into this category," Polly said. "We see this as a differentiator."

PUBLISHED NOV. 4, 2014