Amazon Reportedly Eyeing CloudEndure To Step Up Backup, Cloud Migration Expertise

Amazon is reportedly planning to snap up one of its Marketplace partners, Israeli cloud computing company CloudEndure, to boost its backup and cloud migration chops.

Amazon is expected to close the deal to buy CloudEndure, a cloud startup founded in 2012, for an estimated $250 million over the next couple of days, according to Globes, an Israeli business news site.

Neither Amazon Web Services or CloudEndure could be reached for comment on the reportedly pending deal prior to publication.

[Related: VMware, AWS Execs: 'Tremendous Momentum' For Partners Around VMware Cloud On AWS]

AWS has been stressing the opportunity around cloud migration services to its channel partners for more than a year now, saying that these services are among the most in-demand among businesses today.

Many business are leaning toward a multi-cloud strategy, employing at least two cloud solutions within their environments to avoid vendor lock-in. Research firm Gartner predicts that multi-cloud will be the common strategy for 70 percent of enterprises in 2019.

AWS revealed in November that it's investing in more in its hybrid cloud services when it announced its expanded relationship with VMware at re:Invent 2018. The move will attract businesses that are still maintaining premise-based architecture while also using cloud services.

The reported deal could help AWS more smoothly transfer data between cloud environments thanks to CloudEndure's specialty in disaster recovery, continuous backup, and live migration.

CloudEndure has raised $20 million so far in funding. The firm is led by co- founder and CEO Ofer Gadish, chief revenue officer Gil Shai, vice president of research and development Ofir Ehrlich, and vice president of product Leonid Feinberg. CloudEndure's investors include Dell, Magma Venture Partners, and InfoSys.