ServiceNow Partner Highmetric Rebrands Itself As NewRocket

‘The NewRocket brand is very compelling externally, as well as internally. There’s power and great passion behind it. When we talk about our crew members and the mission, the brand tells a great story about our services for ServiceNow,’ Matt Stoyka, NewRocket CEO, says as the solution provider rebrands itself with the name of one of its acquisitions.

Highmetric, a ServiceNow Elite solution provider that has recently been on an acquisition spree, has rebranded itself as NewRocket, taking the name from one of those acquisitions.

The NewRocket story started last May when Highmetric, the former ServiceNow division of a larger solution provider called Highmetric, was acquired in late May by Gryphon Investors, a San Francisco-based private equity firm. The company kept the Highmetric name.

Gryphon at the same time also acquired Fishbone Analytics and Iceberg Networks and combined them with Highmetric to create what it called the largest pure-play ServiceNow partner in the world.

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Highmetric in September followed up with the acquisition of NewRocket, a San Diego-based solution provider focused on user experience design within the ServiceNow ecosystem and on building solutions that help simplify processes and deliver digital experiences to global customers including Fortune 100 companies.

Those companies, plus a U.K.-based ServiceNow partner called Vorto that was acquired by Highmetric before Gryphon Investors stepped in, are now being unified under the NewRocket brand, said Matt Stoyka, CEO of NewRocket, which will continue to be based in San Diego.

Going forward, all the company brands will be retired save for the NewRocket name, Stoyka told CRN.

“The NewRocket brand is very compelling externally, as well as internally,” he said. “There’s power and great passion behind it. When we talk about our crew members and the mission, the brand tells a great story about our services for ServiceNow. We want to be the best partner for them.”

When the company acquired NewRocket in September, the company realized it had something special, Stoyka said.

“When we saw how NewRocket created and delivered its message, we felt that was the best way to go,” he said. “And we always intended to integrate under one banner.”

The rebranding comes as NewRocket is investing heavily in its ServiceNow business, Stoyka said.

“We were recently awarded all four ServiceNow Workflow badges for IT, customer, employee and creative workflows,” he said. “We’re one of only two ServiceNow-certified partners in the world to achieve all four.”

NewRocket in January also hired Chris Pope as its chief innovation officer, Stoyka said. Pope, who is based in the U.K., is a nine-and-a-half-year veteran of ServiceNow and left the company in September as the company’s vice president of innovation.

“He’ll be focused on innovation and on growing our European presence,” he said.

NewRocket will also continue to acquire other solution providers with a focus on partners in the ServiceNow business, Stoyka said.

“We’ll continue to look at how we can grow the business both organically and inorganically,” he said. “We’ve done a great job in being a leading provider of multiple workforces to make it easy to extend the ServiceNow technology. For now, that will be our acquisition focus. I don’t want to say no to anything. But we’re focused on being the best ServiceNow partner in the world.”