CRN Exclusive: Ivanti Unveils Revamped Channel Program To Better Align Partners

IT systems management company Ivanti unveiled an updated partner program on Wednesday, with higher margins, improved marketing efforts, and enhanced deal registration.

Reza Parsia, senior channel director at Ivanti, told CRN he hopes the new program will help partners easily expand their portfolios across the company's endpoint management, asset management, and security services.

"We want to give partners the ability to cross sell the entire Ivanti stack into their customer base … the margins that come with it is exciting and gives them the ability to expand their portfolios," he said. "We want to help them more easily do business with their customers by streamlining operationally."

[Related: Infoblox Hires Former Polycom Executive As New VP Of Worldwide Partners]

Ivanti created its new channel program to help better align the company's various partners, which have come together from an array of acquisitions and mergers over the past few years.

In January, LANDesk and HEAT Software merged under the Ivanti name. Before merging with HEAT Software, LANDesk had acquired an array of companies, including Appsense, Wavelink, and Shavlik to extend its patch management, unified endpoint management and mobility management capabilities.

Parsia said that moving forward, Ivanti is integrating "the best components of each of our merged organization's historic partner programs to establish a newly integrated channel offering that will help our partners build strong Ivanti practices for the long-term profitability and customer engagement that will drive our mutual success.’

"Prior to our rebranded name in January, our LANDESK business has been making acquisitions of companies like AppSense and Wavelink," said Parsia. "We've always been a heavily channel driven organization and have merged these various channel programs, keeping the strengths of each, with high rewards and margins."

Ivanti's new integrated channel, which is made up of an array of up to 2,000 active partners, offers solutions for partners addressing security threats, managing devices and improving IT service delivery.

The new channel program will feature distinct platforms for its various partner types, including expert solution providers, national sales providers, managed service providers, alliance partners, system integrators, and distributors.

The program will also include ranking of its partnerships, with silver, gold and platinum levels, and different requirements allowing partners to ramp up into higher tiers, said Parsia.

Ivanti said that moving forward it will continue to support its channel with a portfolio of solutions and services to drive revenue growth, enhance profitability and improve customer satisfaction.

"We've made it very easy to sell our products, with margins that are higher than they were in our traditional legacy program," said Parsia. "Going forward, we want to continue to evolve and listen to our partners."